Ballerina – Munderbart

Brand strategy and communication concept for Sweden’s most iconic cookie. Our problem to solve was the perception of Ballerina being either the bulk backup on the fika table, or something you get when visiting grandma. It had been a little forgotten. It was time to reintroduce this mouth watering classic and its whole new product range! We did it by creating a new word and launched it with explosions.

Agency: Volt

Account Director: Jonas Brodén
Account Manager: Susanne Göthberg
Copywriter: Sandra Burman
Art Director: Viktor Arve

Directors: Stylewar (Bleck)