Green flowers
We were asked to launch Interflora’s first eco friendly product, the bouquet Fång. Our idea was that bouquets are often used to congratulate and say thanks, so instead of encouraging people to buy our green flowers, why not use them to spoil and celebrate people already making other green choices? Said and done. We sent out bouquets to some of Sweden’s most prominent environmental frontrunners with thank you notes, and gave them away to commuters at the heart of green transport - Sweden’s largest train station.
Documentation of the event was sponsored in different lengths and formats online, targeting audiences making green choices.
In store adshels.
Agency: Volt
Account Manager: Susanne Göthberg
Copywriter: Sandra Burman
Art Director: Christian Jörgensen
Film: Staffan Kjellvestad
Final Art: Helena Lindkvist