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Brand strategy, communication concept and launch campaign for Mekonomen. Our mission was to shift their communicative focus from their stores to their workshops, to protect and strengthen their position as Sweden’s largest auto repair workshop. The idea was that they’re all about the walk and less about the talk, highlighted by a poor film crew trying to shoot commercials.
TVC #1
TVC #2
TVC #3
Social media films.
Agency: Volt
Account Director: Jonas Brodén
Account Manager: Melina Svéd
Strategist: Henrik Stampe
Planner: Cornelia Wangel
Copywriter: Sandra Burman
Art Director: Viktor Arve
Final Art: Helena Lindkvist
Director: Tom Malmros (B-Reel)