Fall in love
Do you ever put as much careful thought and personality into your outfit as when you’re heading to a first date? That was our question after we were asked to showcase the wide range of fashion brands at Mood Stockholm. The answer is no, probably not. So we turned this fall campaign into a fashionable dating service, letting four local singles pick their own personal outfits from our stores and giving them the largest dating ads in the world. The campaign was the start of our new communication concept “In the mood”.
Video introductions of our singles on Youtube and social media.
One of the singles.
They got billboards, adshels and sponsored videos on Youtube, Facebook and Instagram, leading to a seemingly private e-mail adress. All the date requests were handled and filtered by us at the agency though, and then forwarded to their actual accounts. One of them found true love through the campaign, while the other three dated and enjoyed the new found attention.
Case study.
Agency: Volt
Account Director: Maria Sandberg
Account Manager: Gabriela Brandén
Copywriter: Sandra Burman
Art Director: Christian Jörgensen
Final Art: Daniel Eriksson
Photography: Niklas Nyman