LIVET MED EN NYPA SALT

Brand strategy and overall communication concept for Sweden’s largest snack company OLW. Their whole personality and product range is about enjoying life and not take things too seriously. So we made it their mission to encourage everyone to take life with a pinch of salt, both figuratively and literally, with the help of a crunchy and colorful world. This is the launch campaign and first year.

Agency: Volt
Account Director: Jonas Brodén
Account Manager: Melina Svéd
Strategist: Henrik Stampe
Planner: Cornelia Wangel
Copywriter: Sandra Burman
Art Director: Viktor Arve
3D: Staffan Kjellvestad
Final Art: Helena Lindkvist

Director: Joakim Eliasson (Film de Liberté)