Mackman
When we were asked to launch the new family breakfast bread Sund & God Vete, we realized the key was in the name. Healthy for the grown ups and tasty for the kids, but how could we mesh the two worlds in a creative way appealing to the entire family, while letting the bread take center stage? With a beloved video game character, chasing veggies instead of sugar, obviously.
Mobile game. Free product vouchers were texted to the daily top 10.
Agency: Volt
Account Director: Magnus Tengzelius
Account Manager: Susanne Göthberg
Strategist: Henrik Stampe
Copywriter: Sandra Burman
Art Director: Christian Jörgensen
Motion Designer: Simón Jesus Ubeira
Final Art: Helena Lindkvist
Photography: Roland Persson